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FireTexts
August 2023 - October 2023
Background: FireTexts generates personalized texts for any occasion using AI. However, with poor UX and unpolished features, the app needed a complete redesign to improve user perception.
Role: Lead Designer
Team: 1 Product Manager, 1 Marketer, 3 Developers
OLD DESIGN
The initial app was underwhelming and required lots of effort to craft a text, leaving a negative impression from the start. It lacked a cohesive brand design and wasn't very engaging.
branding
makeover
I CONDUCTED A COMPLETE
to create a cohesive and enaging user experience
01
FORGED A MORE EXPANSIVE COLOR PALLET
to represent the wide variety of moods and topics texters can choose when crafting a text
02
ILLUSTRATED A DIVERSE CAST OF CHARACTERS
so our users feel seen and valued, which can enhance connection with the platform.
03
ADDED INTERACTIVE BUTTONS + CUSTOM ICONS
The new buttons are engaging and more accessible than the tiny buttons in the original design.
04
DESIGNED CUSTOM NO-CODE ANIMATIONS
to add a sense of liveliness and polish, making the app feel more enjoyable to use.
TO PULL OFF A COMPLETE
ui upgrade
a clean, modern design with intuitive navigation, easy-to-read typography, and engaging illustrations
STRATEGIZING NEXT STEPS WITH A
COMPETITOR ANALYSIS ⌕
I analyzed the top 5 AI texting apps today to inform future FireTexts iterations
Type AI
AI Chatbot
RIZZ
tngtied
KEYS
A DEEP DIVE INTO EACH APP
to gain insight into thier onboarding processes, novel features, and marketing tactics.
NEW IDEAS AND A PLAN FORWARD
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